SEO has become the modern weapon which is used by marketing experts to increase ROI. If you have a website, the simple truth is, you need to optimize it. Working on this principle, there are multitude of small companies offering expert strategies based on their experience and creativity. In other words, your SEO company can help you attain the online growth numbers to achieve the success you desire!
Let’s look at some factors to help you increase ROI and unlock your true potential:
Content size-
When you are looking to generate higher ROI, the first secured step would be to evaluate your content size. Most people believe 300-500 word articles and blog posts are fine, but SEO service providers believe search engines give more weightage to 800-1000 word articles. It is easier to divide longer articles into subheading, bullets, paragraphs, etc. This is a better way of information classification. With the new paraphrasing update, the trend may continue as longer articles have a higher knowledge quotient to meet the ‘relevancy factor’ of search.
The right web Design-
Your ROI is vastly impacted through the design and architecture of your web page. If you have the right content to attract the audiences and optimize SEO tactics but the visual appeal is low, your customers may abandon the page. If both are good, but the navigation is complex or slow, you can say goodbye to your customer forever. You need the perfect balance between content, visual appeal, adherence to web-design elements and easy-to-navigate site to keep your customers interested.
The power of imagery-
As mentioned above, images are as crucial as your content. They need to be crisp, clear and be in accordance with your needs. If you are an eCommerce site, your images should be shown from different angles with clear product descriptions letting the customer know exactly what they are buying. Another important aspect of including images is Google index. Google ranks images separately, hence you have a better chance of ranking high when you add high-resolution images in your article.
Getting the right strategy-
No matter how creative your content is, at the end of the day, it needs to be search engine friendly. Every SEO has to be backed by technical support. External and internal linking, content structure, load time etc. are aspects that define the overall user experience of your website. Is your website mobile friendly – because Google is now shifting to mobile first indexing. It basically means, if your site is not mobile-optimized, it is likely to have lower rankings, which means a reduction in traffic, which further means a lower ROI. As a layman, you may not have the expertise to take care of technical aspect, but you can hire an SEO company in Chennai to provide you the services.
To conclude the article, we would like to remind you of the importance of strategy, content, technical aspect and the most important mobile-friendliness of your website. They all have to come together seamlessly and collectively to help you maximize your ROI.
Summary –
ROI has always been a concern from an investor’s point of view. But, in the modern world of today, you need experts from the field of digital marketing to help you succeed. So, hire an SEO company in Bangalore to achieve high results.
